STRIDE INTO CHILL, OPEN THE CHILL YEAR – BIA SAIGON CHILL 2022

🗓 Date & Venue:

• Date: Evening of November 13, 2022

• Venue: Ho Chi Minh City Opera House (Saigon Opera House)

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🌟 Event Overview & Scale:

• This was the kickoff event for Bia Saigon Chill’s year-end brand campaign called “Happy Chill Year”, celebrating the 2022 festive season.

• Attended by hundreds of celebrities, fashionistas, media personalities, and influencers.

• The entire façade of the Opera House was transformed with signature “Chill Blue” lighting, combined with holographic effects, creating a luxurious and dreamlike visual spectacle in the heart of District 1.

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👗 Artistic Highlights:

• “Chill Inside Out” Fashion Show:
  A limited-edition collection designed by fashion designer Võ Công Khanh, inspired by the refreshing and liberating spirit of Bia Saigon Chill.

• Vertical Runway Performance:
  For the first time in Vietnam, a vertical catwalk was created where models descended from the top of the Opera House roof onto the red carpet, delivering a jaw-dropping performance.

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🎤 Notable Guests:

• Mai Phương – Miss World Vietnam

• Singer S.T Sơn Thạch

• Well-known KOLs and influencers: Lê Bống, MLee, Zicky Lee, Blink Babe, Hoàng Minh Hưng, Andrea, and more.